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Keywords: NCSS
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Journal Articles
Journal of Business & Industrial Marketing (2011) 27 (1): 29–40.
Published: 16 December 2011
... usage of a new NCSS are tracked within a single channel of dental offices over a 185‐week period. Logistic and multiple regression analyses are utilized to examine the influences of system attributes, attributes of the target user group, supplier promotional activity and system completeness on ongoing...
