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Keywords: NPD
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (5): 889–901.
Published: 09 November 2023
...Hailu Getnet; Aron O’Cass; Vida Siahtiri; Hormoz Ahmadi Purpose This study aims to investigate the role of team problem-solving creativity in new product development (NPD) in the bottom-of-the-pyramid (BoP) in business-to-business firms. This study synthesizes perspectives from NPD, creativity...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (13): 143–153.
Published: 11 April 2023
... & non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode NPD Case study Supplier collaboration Supplier integration Supplier involvement Collaborative...
