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Keywords: Naive bayes
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Journal Articles
Jaqueline de Moraes, Jones Luís Schaefer, Jacques Nelson Corleta Schreiber, Johanna Dreher Thomas, Elpidio Oscar Benitez Nara
Journal of Business & Industrial Marketing (2020) 35 (1): 13–22.
Published: 25 September 2019
... of micro and small enterprises (MSEs) becoming a new member of a BA. Another goal is the probability of a BA attracting new members. Design/methodology/approach As a methodological procedure, the authors used the Naive Bayes data mining algorithm. The collected data were analyzed both quantitatively...
