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Keywords: Nash bargaining
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Journal Articles
A game theoretic analysis of dual-channel supply chain with nash bargaining fairness concern
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Journal of Business & Industrial Marketing (2020) 35 (2): 244–259.
Published: 25 September 2019
... and profit functions of the dual-channel supply chain system. Design/methodology/approach The authors adopt the manufacturer-led Stackelberg game theoretic framework, where the dominant manufacturer’s pricing decisions are based on the retailer’s pricing decision. The paper considers Nash bargaining...
