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Keywords: Natural resource-based view (NRBV)
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Journal Articles
Green market orientation and organizational performance in Taiwan’s electric and electronic industry: the mediating role of green supply chain management capability
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Journal of Business & Industrial Marketing (2022) 37 (7): 1475–1496.
Published: 11 November 2021
... an internal organizational culture view. This study aims to use the cultural perspective of market orientation (MO) and draws on both the natural resource-based view (NRBV) and dynamic capability view (DCV) to explore the relationships among green market orientation (GMO), GSCM capability and organizational...
