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Keywords: Negotiation
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (1): 84–100.
Published: 29 October 2024
... and examine how it contributes to building rapport and mediates negotiation outcomes in B2B relationships. Design/methodology/approach This study uses a qualitative abductive research approach for this exploratory investigation as it allows for an in-depth examination of the complex relational dynamics...
Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (4): 525–534.
Published: 02 May 2017
...Lars-Johan Åge; Jens Eklinder-Frick Purpose This paper aims to suggest a dynamic model incorporating the important dimensions that exist in negotiation processes. Design/methodology/approach To produce a general and conceptual theory of negotiation, the grounded theory methodology is deployed...
Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (4): 487–504.
Published: 02 May 2017
...Henrik Agndal; Lars-Johan Åge; Jens Eklinder-Frick Purpose This paper aims to present a review of articles on business negotiation published between 1995 and 2015. Design/methodology/approach This literature review is based on 490 articles on business negotiation. Findings When analyzing...

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