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Keywords: Negotiation outcome
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Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (5): 925–937.
Published: 31 January 2020
.... Business negotiation Business transaction Interactional perspective Negotiation outcome Negotiation outcome negotiation process Thus far, negotiation research has tended to focus on individual skills and isolated dyadic interactions (Agndal et al., 2017 ; Mouzas, 2016 ; Thomas, 2013...

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