Keywords: Negotiation system
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Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (4): 535–540.
Published: 02 May 2017
... that each demand has the complex structure of micro-demands that we just addressed. It often happens that the same negotiator – a company sales manager, for example – has to carry out many interrelated interactions of demand and supply simultaneously within a negotiation system. In other words, she...

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