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Keywords: Network connectivity
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Journal Articles
Does crowdsourcing lead to better product design: the moderation of network connectivity
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Journal of Business & Industrial Marketing (2022) 37 (3): 594–611.
Published: 03 August 2021
...Yuanyuan Jiao; Yepeng Wu; Linna Hao Purpose This study aims to investigate the antecedents of design crowdsourcing decision-making, the impact of design crowdsourcing on new product performance and the moderating effect of network connectivity. Design/methodology/approach The sample...
