Keywords: Network effects
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Business & Industrial Marketing (2011) 27 (1): 16–28.
Published: 16 December 2011
... the importance of considering cultural elements such as the importance of personal trust and understanding network effects when doing business in China. They also show that relationships portfolio analysis can be transferred to culturally dissimilar contexts. Originality/value This research was conducted...

or Create an Account

Close subscription notice
Close access options