Keywords: New product development (NPD)
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (7): 1626–1641.
Published: 07 May 2024
... from traditional office spaces. Thus, this study aims to explore the implications of this shift within the context of customer participation in the new product development (NPD) process. Design/methodology/approach Our study surveys 218 small-to-medium size business-to-business firms in the USA...

or Create an Account

Close subscription notice
Close access options