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Keywords: New product introduction
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (3): 357–375.
Published: 31 December 2025
... This study analyzes a sample of 119 derivative exchanges from 1996 to 2013 across 37 countries. Using a zero-inflated Poisson ( ZIP ) model, the authors examine how product portfolio complexity ( PPC ) influences new product introduction and removal and how these effects vary with PPC magnitude...
