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Keywords: New technologies
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (1): 99–115.
Published: 06 October 2023
... technologies 4.0. The research suggests that the tourism-marketing-new technologies decision-making involves customers as the center of the design and decision process. Design/methodology/approach The research design includes a qualitative study with 94 in-depth interviews, a literature analysis...
