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Keywords: New venture
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (12): 2811–2830.
Published: 14 June 2023
...Andrea Runfola; Giulia Monteverde Purpose This paper aims to investigate which network relationships foster the early development of a sustainable new venture (SNV) and how sustainability as the core characteristic of the new venture shapes those network relationships. Design/methodology...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (10): 1894–1908.
Published: 29 January 2021
...Andrea Sabatini; Thomas O’Toole; Gian Luca Gregori Thomas O’Toole can be contacted at: totoole@wit.ie This paper provides a conceptual framework for understanding how a new venture integrates sustainability in its network initiation. The framework comprises periods and processes...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (9): 1585–1599.
Published: 21 September 2020
... (Ritter and Walter, 2012 ; Santos et al., 2018 ; Song et al., 2012 ; Walter et al., 2001 ; Young et al., 2008). Thus, our study adds to the research on how new ventures deal with their initial business relationships by unpacking and analyzing their diversity over...

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