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Journal Articles
How to create advertising that works
Available to Purchase
Journal of Business & Industrial Marketing (1995) 10 (2): 20–33.
Published: 01 May 1995
...Stuart C. Rogers Many senior business people in the USA believe that some 90% of all advertising does not do what it is intended to do. The common reasons are the basic ineptitude of many people charged with creating advertising, objectives and goals inadequately set, advertising created primarily...
