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Keywords: Office equipment
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Journal Articles
Users’ role in the purchase: their influence, satisfaction and desire to participate in the next purchase
Available to Purchase
Journal of Business & Industrial Marketing (1998) 13 (6): 479–491.
Published: 01 December 1998
...:Users desire greater next purchase participation than non‐users. 2. H9:Desire to participate in the next decision is influenced by satisfaction with the current decision. Business‐to‐business marketing Customer satisfaction Office equipment Organizational behaviour...
Journal Articles
Supplier involvement and dealer satisfaction: implications for enhancing channel relationships
Available to Purchase
Journal of Business & Industrial Marketing (1995) 10 (2): 7–19.
Published: 01 May 1995
...,indicating the attractiveness of the relationship relative to others (Thibaut and Kelley, 1959). © MCB UP Limited 1995 Channel management Channel relationships Contract law Office equipment Strategy Supplier relations Transactional analysis Empirical works by Palay (1985...
