...Rafaela Schwarz; Raphael Almeida; Michael Lingenfelder Purpose With growing access to technologies, the customer journey becomes more omnichannel every day, transforming shoppers’ expectations, interests and behaviours. Demands for omnichannel services have not spared the corporate sector...

...Sarat Kumar Jena Purpose Many e-commerce firms suffer from high returns because of inaccurate and incomplete product information. Omnichannel and bundling settings can help firms improve operational efficiency and lower returns costs. However, no studies have been conducted on omnichannel supply...