Keywords: Ongoing usage
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Journal Articles
Journal of Business & Industrial Marketing (2011) 27 (1): 29–40.
Published: 16 December 2011
... and ongoing usage of internet‐based service systems (NCSSs) is therefore needed. Drawing on adoption theory, this research aims to assess pre‐launch survey, legacy and longitudinal data to evaluate factors that encourage small companies to use NCSSs. Design/methodology/approach The roll out and ongoing...

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