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Keywords: Online group-buying (OGB)
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Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (5): 665–679.
Published: 04 June 2018
...Ya-Ling Chiu; Lu-Jui Chen; Jiangze Du; Yuan-Teng Hsu Purpose The purpose of this study is to examine the effect of perceived value on customer loyalty through affective commitment in the online group-buying (OGB) context. This paper addressed the following questions: what are the factors affecting...
