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Keywords: Online reviews
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (7): 1513–1531.
Published: 05 February 2024
...Yong Liu; Chang-Xue Lin; Gang Zhao Purpose The paper attempts to discuss the optimal pricing decisions under the decentralized and centralized decision and analyze the influence of online reviews and in-sale service on dual-channel supply chain. Finally, the authors design a two-part tariff...
