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Keywords: Openness
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Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (13): 116–128.
Published: 28 July 2021
...Jens Laage-Hellman; Frida Lind; Andrea Perna Purpose This paper aims to explore the role and meaning of openness for the purpose of enhancing the understanding of collaborative innovation from an industrial network perspective. Design/methodology/approach The theoretical framework is based...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (3): 536–549.
Published: 05 October 2018
...Jose M. Barrutia; Alexander Velez; Carmen Echebarria Purpose This paper aims to study the moderating effect of customer type (business customers versus private customers) on the link between two forms of openness (cross-industry networks and customer integration) and two front-end innovation...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (3): 575–590.
Published: 05 October 2018
.... This study aims to propose a theoretical framework that delineates the relationships among openness of technology adoption, top management support and service innovation within social innovation context. Design/methodology/approach This study obtained the data through a survey of 176 information...
