Keywords: Openness
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Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (3): 536–549.
Published: 05 October 2018
...Jose M. Barrutia; Alexander Velez; Carmen Echebarria Purpose This paper aims to study the moderating effect of customer type (business customers versus private customers) on the link between two forms of openness (cross-industry networks and customer integration) and two front-end innovation...
Journal Articles

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