... equity (Wang and Sengupta, 2016). In this paper, we follow Keller (2000) and Juntunen et al. (2011) , concentrating on the actions a firm takes and how these actions affect customers and suppliers. H1a. A firm’s brand equity is positively related to its operational performance...

...Thiago Fernandes Lima; Bouchaib Bahli; Alberto Arbulu; Ahmed Hamdi; Tarik Saikouk Purpose This study aims to identify the “should have” and “must have” capabilities required to boost a supply chain’s robustness and operational performance. Research on supply chain capabilities and their impact has...

...Caillin Zhang; Suicheng Li; Xinmeng Liu; Jing Li Purpose Based on the resource orchestration perspective, this study aims to explore whether and how strategic supply management (SSM) affects firms’ operational performance (OP) and innovation performance (IP). Design/methodology/approach Survey...

... management (HRM) and information technology (IT) in stimulating supply chain learning (SCL) and operational performance. The purpose of this study is to empirically examine the impact of HRM and IT on SCL (i.e. internal, supplier and customer learning) and operational performance using socio-technical...

...Jitendra Nenavani; Rajesh K. Jain Purpose The purpose of this paper is to examine the impact of strategic supplier partnership and customer relationship on supply chain responsiveness and then to analyse the influence of supply chain responsiveness on operational performance in the manufacturing...

... and hypotheses to understand the nature of the relationships of collaboration and resource specificity with operational performance under technology context contingencies. Design/methodology/approach – Data for testing the hypothesized relationships in the conceptual model were collected through a survey...