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Keywords: Operations management
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Journal Articles
A pricing strategy of dual-channel supply chain considering online reviews and in-sale service
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (7): 1513–1531.
Published: 05 February 2024
... Limited 2024 Emerald Publishing Limited Licensed re-use rights only Dual-channel supply chain Online reviews In-sale service Pricing Coordination mechanism Operations management Retailing Business-to-Business marketing Channel management Pricing strategy Let...
Journal Articles
Carbon emission reduction and green marketing decisions in a two-echelon low-carbon supply chain considering fairness concern
Available to Purchase
Journal of Business & Industrial Marketing (2023) 38 (4): 905–929.
Published: 28 June 2022
.... This paper reviews the relevant literature from three aspects: operations management in the supply chain under CER, GME and fairness concern. The advent of the low-carbon economy era has led to interest in research topics concerning CER. Many scholars have illustrated the importance of CER and price...
Journal Articles
Supply chain integration, capability and performance – a business-to-business network cooperation
Available to Purchase
Journal of Business & Industrial Marketing (2022) 37 (5): 1127–1137.
Published: 03 September 2021
... Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Business strategy Supply chain management Operations management Supply chain capability Supply chain performance Degree of integration Business network cooperation Moderated mediation model...
Journal Articles
The three key linkages: improving the connections between marketing and sales
Available to Purchase
Journal of Business & Industrial Marketing (2006) 21 (6): 395–398.
Published: 01 October 2006
... keywords which relate to underlying concepts driving business practice. Marketing Sales Integration Operations management An executive summary for managers and executive readers can be found at the end of this issue. At a recent meeting of the Institute for the Study of Business Markets...
