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Keywords: Opinion leadership
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (8): 1623–1638.
Published: 29 September 2022
... Licensed re-use rights only Business-to-business Opinion leadership Word-of-mouth Thought leadership Influencer marketing Social media influencer Market creation Word-of-mouth (WOM) plays an increasingly important role in business-to-business (B2B) decision-making. In fact, 91% of B2B...
