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Keywords: Opportunistic behaviors
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (5): 1101–1115.
Published: 27 July 2022
...Youngsu Lee Purpose The purpose of this study is to examine tolerance of channel partners’ opportunistic behaviors as a viable governance mechanism and to test contingent transaction benefit and cost factors to determine tolerance of opportunistic behaviors. Design/methodology/approach Through...
