Keywords: Opportunistic risk
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Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (4): 741–755.
Published: 27 March 2020
... to transfer the risks to the other party to avoid loss and obtain improper gains (Xiang et al., 2012). Alternatively, asymmetric information means that the focal firm is provided with less information regarding the partner’s potential opportunistic risk, which makes it not likely to perceive the risk...

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