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Keywords: Organisational identity development
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (8): 1689–1709.
Published: 09 February 2023
... with the view of organisational identity formation transcending organisational borders (von Wallpach et al., 2017). Organisational identity development Entrepreneurship Social media Embedded case study Identity development processes Given the relative newness of B2B SM research...
