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Keywords: Organizational learning theory
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Journal Articles
Journal of Business & Industrial Marketing 1–17.
Published: 03 September 2026
... Licensed re-use rights only Innovation Online review International business B2B Organizational learning theory The advent of digital commerce has fundamentally reshaped international business by transforming how firms coordinate transactions, govern cross-border exchanges and access...
Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (13): 212–236.
Published: 12 August 2025
... B2B performance. Live streaming commerce Relational bonds strategy B2B strategic and financial performance Resource-based view theory Organizational learning theory Multi-channel network (MCN) The advent of live streaming commerce has led to the emergence of a new marketing model...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (5): 1025–1044.
Published: 17 September 2021
..., cost reductions and risk reductions. Based on information processing theory and organizational learning theory (OLT), an integrated conceptual framework is developed to explain the relationship between each construct of AI adoption in B2B marketing. Originality/value This study is the first...
