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Keywords: Organizational networking theory
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Journal Articles
The effect of standardized advertising, managerial ties and born global orientation on export performance
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (12): 2653–2672.
Published: 20 September 2024
... 18 12 2023 23 04 2024 26 06 2024 31 08 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Standardized advertising Business and political ties Born global firms Export performance Organizational networking theory...
