Keywords: Organizational structure
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Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (1999) 14 (4): 328–344.
Published: 01 October 1999
... Organizational structure The need to re‐position KAM activities A recurring question emerging from our ongoing research, and that of others (e.g. Pardo et al., 1993), on the nature of key account management (KAM) in industrial and business‐to‐business markets is: How can we make our KAM...
Journal Articles
Journal of Business & Industrial Marketing (1999) 14 (4): 310–335.
Published: 01 October 1999
...Marion A. Kempeners; Hein W. van der Hart Organizational structures of account management systems are one of the most interesting and controversial parts of account management systems, because of the variety of organizational options that are available. The main focus is on the organization...
Journal Articles
Journal of Business & Industrial Marketing (1997) 12 (6): 400–416.
Published: 01 December 1997
...). These are the primary goals of the leaders of these firms, who then center their strategies around product novelty and technological sophistication (Miller, 1993). This focus on innovation is likely to have an impact on organizational structure: flexible structures facilitate the development and implementation of new...

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