...Jenni Hakola Purpose – The purpose of this study is to examine the value formation and value perceptions of brand owners and retailers in the new digital packaging technology context. The focus of this study concerns the potential of new packaging technologies to offer new value dimensions...

...Jenni Niemelä-Nyrhinen; Outi Uusitalo Purpose – The purpose of this paper is to propose a process approach for identifying potential sources of customer value of a package in a packaging value chain and illustrate the approach through interview data. Design/methodology/approach...

... and an increased demand for consumption in developing countries, this study is concentrated to products based on paper packaging materials. The unit of the analysis was the product and a key step was within‐case analysis (Eisenhardt, 1989). Another important factor for choosing packaging material...

... for buyers and suppliers. The correlation coefficient is often used as a summary index to describe the observed strength of the association between variables. © MCB UP Limited 1997 Business‐to‐business marketing Channel relationships Packaging Partnering Environmental factors...