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Keywords: Packaging industry
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Journal Articles
Salesforce responsive roles in turbulent times: case studies in agility selling
Available to Purchase
Journal of Business & Industrial Marketing (2021) 36 (8): 1286–1299.
Published: 05 July 2021
... Decision-making Sales strategies Packaging industry © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only 08 01 2020 13 08 2020 14 10 2020 05 11 2020 A descriptive line of inquiry was deemed appropriate due to the limited empirical...
Journal Articles
Customer perceptions of the value of new packaging technologies
Available to Purchase
Journal of Business & Industrial Marketing (2013) 28 (8): 649–659.
Published: 07 October 2013
... value drivers of digital packaging technologies, and what type of value do they produce at the two levels – brand owners and retailers – of the supply chain? Do digital packaging technologies offer new value drivers compared with the old technologies? Value Packaging Packaging industry...
Journal Articles
Do internal departmental relationships influence buyers’ expectations about external supply partnerships?
Available to Purchase
Journal of Business & Industrial Marketing (1998) 13 (3): 199–214.
Published: 01 June 1998
... interact. Ruekert and Walker (1987) divide the structural and process dimensions of interfunctional interaction into three categories: © MCB UP Limited 1998 Business policy Channel relationships Packaging industry Partnering Relationship marketing Supplier relations It has been...
