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Keywords: Packaging industry
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Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (8): 1286–1299.
Published: 05 July 2021
... selling. Buyer–seller relationship Adaptive techniques Problem solving Decision-making Sales strategies Packaging industry Benoit Bourguignon can be contacted at: Benoit.bourguignon@uqat.ca 08 01 2020 13 08 2020 14 10 2020 05 11 2020 © Emerald Publishing...
Journal Articles
Journal of Business & Industrial Marketing (2013) 28 (8): 649–659.
Published: 07 October 2013
... an insufficient understanding of customer-driven value. The ways in which the different parties of the supply chain define the value of packaging technologies are important to discern. © Emerald Group Publishing Limited 2013 Value Packaging Packaging industry Business-to-business marketing...
Journal Articles
Journal of Business & Industrial Marketing (1998) 13 (3): 199–214.
Published: 01 June 1998
... UP Limited 1998 Business policy Channel relationships Packaging industry Partnering Relationship marketing Supplier relations It has been suggested that the overall quality and effectiveness of relationship marketing rests primarily with the seller (Perrien et al., 1995...
