Keywords: Paradox
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Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (4): 571–589.
Published: 28 October 2020
.... Managers must balance these tensions, rather than fight them and/or select one of the alternatives over the other. This paper suggests that paradoxical thinking may be a valued skillset for managers at each level of the organization. The study uses a unique qualitative data set that examines...
Journal Articles

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