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Keywords: Paradox
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (2): 303–316.
Published: 10 August 2022
...Bart Kamp; Kristina Zabala; Arantza Zubiaurre Purpose This paper aims to assess the existence of, or the risk of running into, a smart service paradox for industrial firms and how to overcome it. Design/methodology/approach A qualitative multiple case study is conducted involving four machine...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (4): 571–589.
Published: 28 October 2020
.... Managers must balance these tensions, rather than fight them and/or select one of the alternatives over the other. This paper suggests that paradoxical thinking may be a valued skillset for managers at each level of the organization. The study uses a unique qualitative data set that examines...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (5): 765–781.
Published: 07 September 2020
...Ruijia Liu; Jianjun Yang; Feng Zhang Purpose Prior studies have demonstrated the important role of coopetition in firms’ innovation. Based on the paradox perspective, this study aims to focus on technology transfer, the pre-innovation stage, to provide a supplementary understanding...
