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Keywords: Partners
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (7): 1511–1531.
Published: 14 September 2022
... of communication between partners in the process of strategic alliances. Design/methodology/approach A systematic literature review was carried out, using the Web of Science database to obtain data, associating the terms “communication” and “strategic alliances”, which resulted in 240 scientific articles...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2005) 20 (4-5): 169–178.
Published: 01 June 2005
... chain communication systems, influences its market performance. Of special interest are improvements in both the firm's own and its partner's coordination activities. Criticality of a firm's channel partner is used as a moderating variable. Findings Results suggest that a firm's own coordination...

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