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Keywords: Partners
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Journal Articles
The role of communication between partners in the process of strategic alliances: a systematic literature review
Available to Purchase
Journal of Business & Industrial Marketing (2023) 38 (7): 1511–1531.
Published: 14 September 2022
... of communication between partners in the process of strategic alliances. Design/methodology/approach A systematic literature review was carried out, using the Web of Science database to obtain data, associating the terms “communication” and “strategic alliances”, which resulted in 240 scientific articles...
Journal Articles
R&D alliance partner attributes and innovation performance: a fuzzy set qualitative comparative analysis
Open Access
Journal of Business & Industrial Marketing (2021) 36 (13): 54–65.
Published: 04 January 2021
...Giulio Ferrigno; Giovanni Battista Dagnino; Nadia Di Paola Purpose Drawing upon the importance of research and development (R&D) alliances in driving firm innovation performance, extant research has analyzed individually the impact of R&D alliance partner attributes on firm innovation...
Journal Articles
The role of information technology in supply‐chain relationships: does partner criticality matter?
Available to Purchase
Journal of Business & Industrial Marketing (2005) 20 (4-5): 169–178.
Published: 01 June 2005
... chain communication systems, influences its market performance. Of special interest are improvements in both the firm's own and its partner's coordination activities. Criticality of a firm's channel partner is used as a moderating variable. Findings Results suggest that a firm's own coordination...
