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Keywords: Peck order theory
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (11): 2194–2221.
Published: 28 October 2025
... is clear, but it ignores managers’ need to manage cash holding and establish strategic value creation (vs strategic value appropriation) emphasis. Drawing on Peck Order Theory and Resource Based View, the purpose of this study/paper is to analyze the moderating effects of cash holding and strategic value...
