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Keywords: Perceived competence
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Journal Articles
Unraveling the event-type effect of CSR-linked ( CSRL ) sponsorship: perceived competence and warmth as mediating mechanisms
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Journal of Business & Industrial Marketing (2025) 40 (8): 1615–1623.
Published: 12 August 2025
... by both perceived competence and warmth. Originality/value These findings broaden prior research on CSRL sponsorship by confirming its event type’s effect on product purchase and discovering new underlying mechanisms of this effect. In addition, the findings provide useful implications for how...
