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Keywords: Perceived warmth
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Journal Articles
Unraveling the event-type effect of CSR-linked ( CSRL ) sponsorship: perceived competence and warmth as mediating mechanisms
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Journal of Business & Industrial Marketing (2025) 40 (8): 1615–1623.
Published: 12 August 2025
... (CSR) Sponsorship Stereotype content model Perceived competence Perceived warmth Purchase intention Growing attention has been paid to Corporate Social Responsibility (CSR) (Guo et al., 2020 ; Blenkhorn and MacKenzie, 2017 ; Donthu et al., 2021 ; Salam and Jahed, 2023...
