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Keywords: Perceived warmth
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (8): 1615–1623.
Published: 12 August 2025
... ; Brewer, 1991). This feature makes sport events well foster community and promote a sense of belonging and collective identity (Wann, 2022 ; Keaton and Gearhart, 2014), related to the characteristics of perceived warmth. In contrast, in art events, the boundaries between the in-group and out-group...
