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Keywords: Performance ambiguity
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (5): 1101–1115.
Published: 27 July 2022
... (e.g. performance ambiguity and opportunity cost). The author empirically tests the moderation model using data from a large-scale survey of 141 mobile phone suppliers in South Korea. Findings The empirical results largely support the predictions on the moderating effects. For transaction benefit...
