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Keywords: Personalized information system
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (6): 1192–1208.
Published: 01 January 2024
... a personalized information system (PIS) for business customers. Design/methodology/approach The authors developed a research framework to create an integrated human-ML PIS for business customers. The PIS was then implemented in the energy sector. Next, the accuracy of the PIS was evaluated using customer...
