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Keywords: Physical networking
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (3): 494–506.
Published: 07 April 2022
... with physical networking. This research found several boundary conditions related to the mix of physical and virtual networking, i.e. the relationship culture in the industry, strategic importance of partner/customer, type of product complexity and managers’ perceptions of the usefulness of social media...
