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1-2 of 2
Keywords: Platform governance
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Journal Articles
Journal of Business & Industrial Marketing 1–14.
Published: 24 July 2026
... Limited Licensed re-use rights only Client-agency Signalling theory Accountability Information asymmetry Platform governance Algorithmic opacity Digital transformation has driven growth, where clients engage specialised digital marketing agencies to enhance their brand’s online...
Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (6): 697–712.
Published: 06 April 2026
.... Platform governance positively mediated the relationship between pragmatic, moral and cognitive legitimacy and cooperative performance, while government regulatory desirability significantly moderated the relationship between pragmatic and cognitive legitimacy and cooperative performance. Originality...
