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Keywords: Policy
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (13): 145–159.
Published: 09 August 2024
...Alexandra Waluszewski; Alessandro Cinti; Andrea Perna Purpose Limiting the use of antibiotics in food animals is a cornerstone of contemporary EU policy. Despite that marketing of antibiotics for growth promotion and nutrition has been banned since 2006, the use is still high and varied...
Journal Articles
Institutionalizing value-based healthcare in a service system: a policy and document analysis over three decades
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Journal of Business & Industrial Marketing (2022) 37 (8): 1607–1622.
Published: 15 February 2021
... policy and industry-commissioned reports that have guided the development of health-care strategy in Victoria from 1988 to 2020. Findings This study sheds light on how VBHC in Victoria has been institutionalized over time, through three key phases (centralization, transitioning and digitalization...
Journal Articles
“Thick or thin”? Policy and the different conceptualisations of business interaction patterns
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Journal of Business & Industrial Marketing (2020) 35 (11): 1849–1859.
Published: 28 April 2020
... is a discussion of what kind of theoretical approaches and conceptualisations is necessary to cope with both the systemic challenges and businesses’ role in them. Although the ambition of both the OECD and WEF is to provide policy commissioners and practitioners with novel tools adapted to systemic challenges...
Journal Articles
What remains to be discovered? Manifesto for researching the interactive business world
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Journal of Business & Industrial Marketing (2019) 34 (1): 232–239.
Published: 03 January 2019
..., for economic policy and for society, remain largely unexplored. Furthermore, the business world keeps evolving. The important topic of changes in and implications of the interactive business world is a wide avenue open for further research. The ambition of the editorial team of the IMP Forum...
Journal Articles
The Influence of Green Policies on a Dual Marketing Center: An Ecological Marketing Approach
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Journal of Business & Industrial Marketing (1994) 9 (2): 41–50.
Published: 01 June 1994
... of the EPA policies with Government officials and investigates the DMC′s adaptive climatic configuration in response to varying levels of policy uncertainty. The findings from a national sample suggest that perceptions of policy uncertainty are related to DMC climate dimensions:cohesiveness, coordination...
