... and trust. Following the concept of ecological marketing, Government will make a marketing endeavor, typically a communication effort, to sell or market new ideas concerning air pollution control methods to industrial firms. For the purpose of raising environmental quality to an acceptable level...

... and the other 94 percent are discarded as waste a few months after extraction (Ayres, 1989). In addition, it is estimated that the US companies produce five times as much pollution per dollar of revenue as compared to Japanese companies and double as compared to German companies (Wall Street Journal, 1990...