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Keywords: Portfolio
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Journal Articles
Making better foreign friendships: the effects of increased cultural diversity in alliance portfolios and portfolio configuration decisions on firm performance
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Journal of Business & Industrial Marketing (2022) 37 (1): 65–77.
Published: 08 February 2021
...Ning Li; William Hoggan Murphy Purpose This paper aims to examine the effect of increases in alliance portfolio cultural diversity (IAPCD) on a firm’s performance and how portfolio configuration characteristics moderate this effect, aiming to enable managers to make better partner choice...
