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Keywords: Portfolio Planning
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Journal Articles
Journal of Business & Industrial Marketing (1994) 9 (3): 6–18.
Published: 01 September 1994
... of profitability. The process of customer costing involves taking the logic of product costing and applying it to customers. The areas where cost variations can be significant are: © MCB UP Limited 1994 Customer Satisfaction Customer Service Customers Portfolio Planning Resources...
