Keywords: Post‐modernism
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Journal Articles
Journal of Business & Industrial Marketing (2001) 16 (1): 7–20.
Published: 01 February 2001
... literature and provides a framework for the use of postmodern research methods in industrial markets. A short case is used as illustration of this use. © MCB UP Limited 2001 Business‐to‐business marketing Marketing research Postmodernism Industrial marketing Most research methodologies...

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