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Keywords: Power structure
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (5): 1063–1076.
Published: 29 December 2023
...Haining Sun; Jianhu Cai Purpose This paper aims to study the preferences of the supply chain (SC) members on various power structures under demand information asymmetry considering competing retailers. Design/methodology/approach A two-level SC with one manufacturer and two retailers...
