Keywords: Premium pricing
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Journal Articles
Journal of Business & Industrial Marketing (2013) 28 (1): 60–71.
Published: 28 January 2013
... with their expectations of low quality (Rao and Monroe, 1996): Supplier selection Competitive bidding Asymmetric information Reputation Price premium Business-to-business marketing Subcontracting Premium pricing An executive summary for managers and executive readers can be found at the end...

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