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Keywords: Pressure
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Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (4): 535–540.
Published: 02 May 2017
...Alain Lempereur; Michele Pekar Purpose This article aims to explore the fundamental negotiation structure as a demand/response dynamic. It tests it in a complex business system, where a manager as a negotiator is confronted with multiple demands or pressures at different levels from a variety...

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