Keywords: Price premium
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Journal Articles
Journal of Business & Industrial Marketing (2013) 28 (1): 60–71.
Published: 28 January 2013
... – Although low price is generally important for subcontractor selection, quality-sensitive buyers are willing to pay subcontractors a price premium to prevent quality debasement. On the other hand, despite the combined significance of supplier reputation on choice, buyers are not willing to pay price...

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